Adam Padfield is a Realtor for Century 21 Home Realty and also a mortgage agent with Centum Discount Mortgage. After 10 years in the business it’s easy to see that he loves what he does. He approached us recently looking for guidance and a new visual identity.
As with any new visual identity system we began with the logo. The Real Estate profession seems awash with “peaked roof” logos so we chose to go a different route with a detail illustration of a classic entrance stairway. Adam specializes in finding homes for first time buyers and prides himself on helping repeat customers as they step up in the market. This new logo icon, paired with a traditional serif wordmark and an appealing monochromatic blue colour scheme, reflects Adams business while being memorable and visually distinct from his competitors.
“I decided to change my look because it was time for a fresh start. I wanted my logo to be a better example of my brand which is “With You Every Step of the Way”. I love the work that Signs by Jukes has done and am very happy with the finished product.”
“Since launching the new logo I have noticed a great change. Last year was my best year ever in the business and I think that the re-branding really contributed to that. I have received many positive comments already.”
“I am very happy with the service that I received from Signs by Jukes and have now used them for my ‘For Sale’ signs, ‘Open House’ signs, directional signs and business cards. I have received great return on investment.”
We’ve been excited to see Adam’s new logo in use as it is being implemented in all of his promotional materials both on and off-line. Having an intentional visual identity system is vitally important to any business and is an investment that will only grow in value as the years go by.
Contact Signs by Jukes today to discuss how we can bring a fresh look to your business.